Service – We must remain service oriented and never lose the spirit to serve. In helping our members our service standards should be uncompromising and exceed expectations. Our actions must benefit the members we serve.

Quality – Quality must remain at the center of all our plans and delivery. Never compromising on Quality will define our position in the communities and the markets that we work in.

Trust – We must constantly strive to work as a cohesive unit, supporting and understanding our members and our colleagues. Trust is the bedrock of all our achievements

Excellence: We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.

Responsibility: We must continue to be responsible, sensitive to the communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over